Welcome to the Progress in Mind Brand Guide!
We present the basic guide to the design system of Progress in Mind and derived sub brands along with examples.
As we avoid strict manuals, do's and don'ts the general rule of thumb for the framewor is Be creative - Be responsible.
Be creative!
Be responsible!
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The colours being used are Lundbeck Gold and black.
These can be used with varying tints.
The various HUB’s are made using the Progress in Mind template and adding a unique colour scheme.
CMYK
5 5 35 40
RGB
165 160 123
HEX
A5A07B
CMYK
0 0 0 100
RGB
65 64 66
HEX
404041
CMYK
16 97 100 7
RGB
181 20 18
HEX
b51412
The main type family is Plain (from foundry www.optimo.ch)
Chronicle Display is used for quotes and is a part of the Lundbeck brand package. (from foundry www.typography.com)
Plain Bold
Plain Regular
Plain Light
Plain Ultralight
Chronicle Display Light
